resilience under pressure and against deadlines. a self-starting attitude and an open outlook. an awareness of current trends in advertising and design. plenty of creative ideas and an understanding of the clients' vision. strong written and verbal communication skills, as well as presentation skills in order to make outstanding pitches. excellent leadership and interpersonal skills as well as the ability to inspire the creative team to give their best. SkillsĪs a creative director, you'll need to show: Key technology skills are increasingly a fast-track route to the industry.Ĭompetition for roles remains fierce. 
New job roles, such as content strategist, producer and app developer offer new routes to senior roles. While the traditional route for a creative director, namely a humanities degree and several years of hands-on experience, still holds true, graduates now come from a variety of creative backgrounds, management and technological roles. A postgraduate qualification has little effect on earning potential. The majority of advertising agency staff are graduates but a degree is not essential. on billboards or on television and other media.
You'll have the satisfaction of seeing what you and your team create in the marketplace e.g. Working for a larger agency may mean periods of international travel and will open up opportunities globally. Overnight absence from home may occasionally be required. Travel within a working week is common. Working at the cutting edge of new technology you will be expected to grasp changes in technical innovation across multiple platforms. The office environment is young, dynamic and increasingly multicultural. The role is office based but you will be expected to network and socialise regularly with clients and attend a range of industry events and exhibitions. This high-pressure environment can be stressful at times. You'll be busy working to tight deadlines and juggling multiple projects. The industry has evolved to accommodate more flexible working. Paid overtime is rare, although some organisations offer time off in lieu. As a creative director, you'll be expected to work long hours on major campaigns. Working hours are usually 9am to 5pm, although evening networking events are a big part of the role. Income figures are intended as a guide only. 
The majority of roles in advertising are full-time, contracted roles with less than 20% of staff in freelance roles - more so in marketing and editorial. Rates can vary depending on the size of the agency and the geographical location.
Experienced creative directors can earn higher salaries of £80,000+, depending on the size of the agency. Experienced creative directors, who manage small teams, can earn between £40,000 and £60,000. Starting salaries for advertising creatives are between £20,000 and £28,000. understanding the commercial aspects of the agency or marketing department. liaising with clients to keep them informed and to highlight any issues. 
overseeing several projects from start to finish, keeping to deadlines, and signing off on these projects before they are presented.pitching concepts to clients if you work at an agency, or presenting to directors if you work in-house.developing ideas for advertising or promotional campaigns.taking responsibility for the creative philosophy and the standard of output across the agency or department.building an environment for the creative team to work in and overseeing their ideas and projects.Work activities may vary depending on the size of the agency or company and the number of clients, but responsibilities include: The role carries fast-track promotion, international opportunities and a salary to match. This is a senior role for creative thinkers and proven leaders. The creative team includes art directors, copywriters and designers. You'll be involved in planning advertising, supervising the entire creative process and guiding the team that works under you. They work with the creative team to create, plan and deliver a strategic vision for clients. Creative directors are big-picture people, managing teams across multiple accounts with an inspiring 'book' or portfolio of workĬreative directors are the creative leads at advertising agencies or in-house for the marketing department of a company.
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